31/08/2022
Introduction on Mighty Jaxx
Mighty Jaxx is an award-winning integrated future culture platform that designs and produces digital and phygital collectibles in partnership with the greatest talents in the world, as well as global brands such as Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, Adidas and more, shipping millions of phygital collectibles to over 80 countries worldwide yearly.
“A key element on a healthy ecosystem would be one where Web3 will enable a innovation driven world, where we all live in a highly efficient and connected, or interoperable ecosystem where the community is always engaged.”
Q: What were some identifiable market trends or salient issues at that point of time that allowed Mighty Jaxx to leverage blockchain technology?
Much like how fine art always suffers from counterfeiting, the same actually applies to collectibles. We realized that we needed an authentication system for our collectibles which will ensure both physical and digital ownership of the items for collectors.
Q: What is web 3.0 to you? What are some key elements that are beneficial to a healthy blockchain ecosystem?
Web3 to us is democracy and interoperability. A key element on a healthy ecosystem would be one where Web3 will enable a innovation driven world, where we all live in a highly efficient and connected, or interoperable ecosystem where the community is always engaged.
Q: In your opinion, can Web2 companies make a smooth transition to Web3?
Web2 companies definitely can transition, though the objective needs to be long term and sustainable. Any company looking to transition needs to find an authentic field on Web3 that is suitable for their company.
Q: Finally, any tips for aspiring start-ups?
Fear will always exist. But the question is, what do you make of that? You definitely need to love what you’re building because it’s going to be a long journey!