Venture Scouting (in collaboration with Qualcomm)

Venture Scouting with Qualcomm is a focused bridge between cutting‑edge AI innovators and on‑device AI capabilities at scale. It gives developers and startups in Asia the practical support, incentives, and community they need to experiment with Qualcomm’s hardware development platforms.

Across Singapore, Japan, and South Korea, many developers are interested in on‑device AI but face barriers in discovering relevant tools, understanding capabilities, and justifying the time needed for hands‑on experimentation. Traditional marketing alone is not enough to convert awareness into genuine adoption intent on specific hardware platforms.

Qualcomm and Tribe saw an opportunity to design a scouting initiative that would not only reach the right developers and startups, but also guide them through meaningful, incentivised product experiences. By pairing targeted outreach with structured “learn by doing” activities, the program aims to close the gap between platform potential and active usage.

The Venture Scouting initiative combines localized campaigns with guided product journeys that are designed to meet developers where they are. Rather than relying on a single touchpoint, it layers awareness, education, and incentives so that developers and startups can steadily progress from discovering Qualcomm’s capabilities to testing and integrating them.

• Localized, segmented outreach: One‑to‑one targeted outreach, tailored advertising, and creative content adapted to the nuances of Singapore, Japan, and South Korea ensure that messages resonate with each audience.
• Guided “Learn & Earn” journeys: A series of quests walks developers through key features of Qualcomm’s platform, rewarding hands‑on experimentation and deepening familiarity with on‑device AI workflows, from setup to advanced use cases.
• Ongoing engagement loops: Follow‑up communications, refreshed content, and periodic calls‑to‑action keep developers informed of new capabilities, updates, and opportunities to build or integrate on Qualcomm hardware, turning a one‑off campaign into a longer‑term relationship.

Tribe is Qualcomm’s on‑the‑ground partner, aligning platform goals with the needs of developer communities in each market.

• Campaign strategy and execution: Designing and running a four‑month localized campaign, including positioning, channels, and performance tracking.
• Content and quest design: Creating “Learn & Earn” quests and educational content that showcase key features, not just generic tasks.
• Targeted marketing: Identifying and engaging high‑potential developer groups and edge AI startups through personalised outreach and events.
• Feedback loop: Consolidating campaign feedback to inform future engagement and improve both platform experience and subsequent initiatives.

The initiative has shown how a structured, incentive‑driven approach can accelerate exploration of on‑device AI platforms, as well as the development of robust Edge AI solutions, across multiple markets.

• 2,300+ developers engaged, significantly expanding the pool of builders familiar with Qualcomm’s hardware development capabilities.
• 100+ Edge AI startups engaged, creating new prospects for pilots, integrations, and co‑development.
• Stronger awareness and trust in Qualcomm’s on‑device AI stack among Asia‑based innovators, reflected in the depth of interaction with the platform throughout the campaign.